IBM Watson:
A Fresh Perspective

Why train an AI in the art of human debate? So it can give us an unbiased look at things from all sides. When the capabilities that fueled IBM’s Project Debater became available as part of IBM Watson for the first time, IBM needed a fresh way to help businesses understand the value of an AI that can debate. Built to run during the 2020 US political debates, the Fresh Perspective campaign was designed to help people look at AI in a new way and act as a visual anecdote to this polarizing time.

Debater Mountain Print.jpg
Debater City Print.jpg

CD/CW: Anne West | CD/AD: Gina Whitt

ECD: Jeff Curry | Agency: Ogilvy

Director: Dan Gregoras | Prod Co: Psyop