IBM BLOCKCHAIN

When this commercial aired Blockchain was a new buzzword, but few people knew how to put it to use for anything other than crypto-currency. IBM wanted to change that perception by bringing some of the more practical, yet innovative reasons to life in a relatable way. It was the world’s first broadcast commercial for blockchain.

ACD/CW: Anne West | ACD/AD: Alvaro Masa

ECD: Dustin Duke | Agency: Ogilvy

Directors: Dan Gregoras & Marco Spier | Prod Co: Psyop