IBM CLOUD:
For Every Shape of Cloud

How do you say enterprise-scale, high-performance, multi-platform hybrid cloud for business in a user-friendly way? You say it with pictures. My partner and I lead creative development of the ‘Shapes’ campaign, which launched a brand new offering and visual identity for the IBM Cloud. The bold visuals were made to stand out in an otherwise bland, technical marketplace while the visual formula reinforced the branding and highlighted the competitive advantages of the IBM Cloud.

Featured