IBM Watson:
Moments of Truth

When IBM launched their new brand platform, ‘Let’s put smart to work’, they needed a deeper examination of what it takes to get AI working in real businesses to help demystify the process. We partnered with award-winning documentarian Errol Morris to dig into the real stories behind some of Watson’s greatest successes to learn how they turned the challenges of implementing AI into improved business outcomes.  

ACD/CW: Anne West | ACD/AD: Dima Kronfol

ECD: George Tannenbaum | Agency: Ogilvy

Director: Erroll Morris | Prod Co: Biscuit