IBMblr

Oh, for the love of nerdery! IBMblr is IBM’s brand platform for sharing their love of science, technology and design with a younger audience. As one of the creative directors of the platform, it was my job (and delight) to help teams distill complex, often technical subject matter into relatable, fun, thumb-stopping content that fans and prospects want to engage with and share.

In order to create a unique look and header for each of IBMblr’s content categories, we worked with prolific paper artist Ollanski to create original artwork and characters.

As the creative directors for IBMblr, my partner and I developed the content calendar and were responsible for leading teams of artists, writers and designers creating original artwork and copy for different content series and 3-5 posts weekly.

ACD/CW: Anne West | ACD/AD: Alvaro Masa

Agency: Ogilvy